From 12th to 14th March 2011, at the Stazione Leopolda in Florence, Pitti Immagine presents the sixth edition of TASTE. IN VIAGGIO CON LE DIVERSITA? DEL GUSTO, the fair dedicated to excellence in taste and food lifestyles. For this edition, Taste has grown in terms of exhibitors – there will, in fact, be around 240 specialist and niche companies presenting their products to the public of enthusiasts, a 20% increase with respect to the last edition – as well as the exhibition spaces which will now also encompass the Alcatraz area of the Stazione Leopolda, with a series of special projects and events. Once again the layout for this edition will be curated by architect Alessandro Moradei.
Over the years, Taste has become an amusing and absorbing experience for members of the gastronomic and catering trade as well as the general public who can embark on a multi- sensorial journey to discover the myriad ways in which we express and experiment with taste today:
_ Taste Tour the itinerary that gives visitors a chance to sample the products proposed by the companies exhibiting at Taste, where it is possible to learn more about the gastronomic treasures of our country: from cream of black truffle soup to fish ‘matriciana, from Chianti salame to tuna bresaola, from handmade dry egg pasta drawn through gold dies, to Pecorino cheese with saffron, balsamic vinegar chocolates and Taggiasche olive jam…

_ Taste Tools food & kitchen design utensils, clothing and technical/professional equipment for the table and kitchen;

_ Taste Shop the shopping area where you can buy everything that you see and taste during the tour, a kind of department store of exclusive food products;

_ Taste Ring, a series of talk shows and meetings with the protagonists of contemporary food culture, dedicated to the hottest and most curious food lifestyle themes, interpreting the current situation and anticipating future trends;

_ Taste Press, the area that presents a selection of magazines and publishing projects dedicated to food and wine distributed at the Stazione Leopolda during the fair.


All the events


12th-14th March 2011 Florence, Stazione Leopolda – V.le Fratelli Rosselli, 5

hours: 10.30 a.m. – 8.30 p.m. (Monday 9.30 a.m. – 4.30 p.m.)

Admission: € 15 for the general public (valid for one day) –
€ 8 for members of the trade (valid for every day of the event)

Official website


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