Florence is to fashion as gelato is to Italy! Half the beauty of Florence is the aesthetic view of women and men in their trendiest clothes walking the streets. Florence houses some of the first prestigious designers. Among the designers which are based in Tuscany are; Salvatore Ferragamo, Emilio Pucci, Gucci, Roberto Cavalli,  Enrico Coveri, Prada and Patrizia Pepe. Historically Florence is regarded as Italy’s first fashion home, and many elegant designer boutiques sit along Via de’ Tornabuoni including: Bvlgari, Gucci, Prada, Roberto Cavalli and Chanel.  Simply peering into their display windows is a treat for ones eyes as they are each uniquely beautiful.

Depending on your budget, and what your looking for, you can find stores ranging all the way from top designers to vintage thrift stores. Armani, Prada, Gucci, Emilio Pucci, Ferragamo and more, are all located around the center. If you have expensive taste but are trying to save money for traveling, perhaps the Barberino Outlet would interest you. Hop on a bus that departs everyday at 2:15 in front of Bata (shoe store) across from the Santa Maria Novella train station. The outlets have discounted designer products such as Ralph Lauren, Prada, a wide variety of leather stores, Guess, Calvin Klein and more-not to mention its only 45 minutes away! There are also other Florence outlets that are not too far away from the center.Traditional Leather Florentine Boots

If you are looking for your basic department store similar to a Macy?s or Nordstrom in the U.S.- check out Coin or La Rinascente. They have multiple levels with all your standard items: clothes, shoes, perfume, etc. Both are located near the Piazza Republica, close to the carousel.

With fall finally kicking in, you can finally don your stylish coats and boots! Leggings, leg warmers and tights are great to pair with oversized shirts, dresses and skirts. Not to mention-keep you a little warmer! While many stores will have standard leggings, if you are looking for a wider variety, check out Calzedonia on Via Dei Calzaiuoli, 68R: they have a huge selection of different textured leggings, socks, leg warmers and tights in all different colors and styles. Its not extremely cheap but its not expensive either. Their white threaded tights would look great with Italy?s favorite- brown leather boots.

When shopping in Florence,it is imperative that you venture outside of the most popular areas of shopping, around the Duomo and Piazza Republica-there are so many hidden treasures along the outskirts of the center. You can find a plethora of small boutiques with cheaper prices and more authentic clothes. If you walk straight down from the Ponte Vecchio, you?ll find a lot of them along the way. Including B&C on Via Porta Romana, which has some of the cutest shoes in Florence. If you are looking for boots-this is the place to go. Of course they have your classic brown and black boots, but also some in shades of grey and navy blue which can be fun to spice up your outfit. The prices are decent but a little on the pricy end, anywhere from 45 euro to 200. Also along this street is La Barinto which is a bead and necklace store. You can buy one already made or make your own. These would make great gifts to your friends and family back home, or a more unique accessory to give your standard outfits a boost of flavor.Vintage Jewelry

For  vintage lovers: Gustom Old Fashion on Via Porta Romana is where to go. Vintage Chanel and Prada shoes can be found here as well as jackets and dresses. Their really stylish and many of the jackets are ideal to pair with a simple dress you may already have. This store definitely has a classy vibe, kind of Audrey Hepburn-esque, so if you are into that definitely check it out. Further down along this road, at the corner of Via Romana and Via Del Campuccio, a quaint jewelry store sits showcasing its beauty in the window. The jewelry is more unique than most standard jewelry places.

Along Via de Gucciardini you?ll find Italian Appeal and Permododidire-both are among the cheaper stores in Florence, with Permododidire charging only 15 euros for everything in the store! Most of their clothes are black, white and brown, but have some great warm sweater dresses. Hopefully this guide will help you to compete with the most fashionable Florentine women!

 Pitti Immagine (Most important Fashion Fair in Florence)

Article by: Kerri Dress


  1. Very cute article! There is one brand that is a bit lesser known, but has been around as long as all the other Florentine luxury houses: BP Studio. They make classic knitwear with really good quality. They are priced in the high end though a good heavy sweater (maybe in cashmere!) from them really does last a decade or more. One of the best kept secrets? Their factory outlet is located right next to IKEA – near the airport, accessible by bus – and last season’s stuff is 50% off.


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