Pitti Immagine Uomo 78 is the event that opens the European and international fashion fair season every year. It is the event that presents the galaxy of contemporary men’s fashions in all its shapes and forms.

The theme for June 2010

DESIGN WATCHING

Design Watching will be the theme of this summer edition of Pitti Uomo: the world of fashion will be making a curious – and indiscreet – foray into the world of design through the ideas and visual-acoustic-verbal notes gathered by a platoon of “design watchers”, the spearhead of Pitti People, the international community of the Pitti Uomo buyers, journalists and opinion leaders,. They will choose, between tradition and contemporaneity, their preferred design object and will be coordinated by Cristina Morozzi. The settings, designed by Patricia Urquiola will create an ideal continuity between the outdoor and indoor areas of the fair, and will offer a new concept for the lounge areas and special refreshment-food points. It’s just one more and new proof of a clear calling and the across-the-board nature of Pitti Immagine events that are the ideal venue for launching new projects and presenting special previews in the most important areas of contemporary fashion, lifestyle and design. Among the design watchers at this edition: Roberta Valentini from Penelope, Giusi Ferré, Max Kibardin, Jorge Koch, Stefano Roncato, La Pina.

A list of the most important free events during Pitti Immagine :

MONDAY 14 JUNE 2010

mod-E-motion Performance by students of Fashion Culture and Design Degree Course @ Piazza del Porcellino

TUESDAY 15 JUNE 2010

SISLEY presents ART IN STORE Performance live of illustrators Julio Dolbeth and Rui Vitorino Santos  @Via Roma 11r

Doni & Associati present CAPSULE 2010 – Art for Nomads @Via Guelfa 85 Info and reservation 055 268023

RIFLE RED EXPO in collaboration with ALU Display Fall/Winter Collections 2010/11 @Hotel Rosso 23 Piazza Santa Maria Novella 23 r

mod-E-motion exhibition @Facoltà di Lettere e Filosofia Via degli Alfani

SISLEY presents ART IN STORE By Julio Dolbeth and Rui Vitorino Santos Cocktail party @Via Roma 11r

Watch the list of all the events of the week here