The “Extra Edition” of the 2009 Motor Show will mark an all-out return to its origins: five days of pure spectacle – making full use of the extended holiday weekend in Italy between December 4 and 8 – with the public as the absolute main focus, and the desire for more fun with two and four wheels.
The display exhibition section is confirmed too, in the central halls of the trade fair district. Spaces will display different themes and contents like technology and green solutions,road safety and road education, motor sports, two and four wheels racing.The five-day event will offer the best in the competitions and exhibitions which have made Bologna Motor Show history – starting from FerrariDay: Saturday December 5, will indeed be an “all red” day, with Formula One Ferrari and activities connected with the racing division from the home of Ferrari in Maranello.On Friday 4, Saturday 5 and Sunday 6, we will have the best auto racing on the track, motorcycle races, historic Formula One, Freestyle Motocross displays, drifting and stuntmen shows.
The grand final will be condensed into Monday 7 and Tuesday 8, and as always will be dedicated to the rally programme with the Memorial Bettega in which we have included the top teams engaged in the international rally (including Ford,Citroën, Subaru)with the best drivers.In addition, working closely with the local tourist board, we have created a system of packages where a trip to the delights of the Emilia-RomagnaMotor Valley will run side-by-side a visit to the Motor Show.
This is a synergy that allows us to transform the Motor Show into a great theme park linked by a network of over 40 firms, a dozen private and public museums, 5 racing circuits and 20 private Italian collections.