SO if you’re in Florence at the moment you might have seen an increase in the fashionistas walking around town, some are called “Pavoni” – peacocks, these are the people that tend to follow a classic dandy look – others are just fashionistas. Why is this happening? Well, twice a year Florence holds the Pitti Immagine Uomo a fashion fair that showcases some of the new talents in the fashion world. It first started as a fashion fair for stores to visit and decide what to put on its shelves. Today it still has that function but it became more and more of a town festival with events popping out all around Florence for Pitti Uomo January 2019.

Remember that the Pitti Uomo 2019 dates are January 8-9-10-11, so from now on fashion all the way.

Today let’s look at some of the free events that you can go and visit, if you’re not part of the fair, while in the city. Next week let’s see what the people wore in the city of Renaissance during the Pitti events 2019.


  • Pitti Uomo at the Museo Marini


Slam Jam, an Italian streetwear company will be celebrating it’s 30 year anniversary. The first event on the 8th will be on invite only, but from the 9th to the 14th you’ll be able to visit the space for free. This comes after a long period of restyling within the Museo Marini

  • “ I Cinque Sensi” at Casa Martelli


In the center of Florence, between the Duomo and Santa Maria Novella Train Station you can find Casa Martelli, a antique house that hosts a variety of expos during the year. On Thursday 10th, you’ll be able to go through the “I Cinque Sensi” tour (The Five Senses) that will have you experience the Rococò era through all of your senses. The tour will last 30 minutes and spots are limited.


  • Hacula at Dogana


The Dogana space near the Fortezza da Basso, location of Pitti Uomo, will be open to the public with a setting created by Hacula, a brand that looks into the work of street artist Harif Guzman with the creative output of Creative Director Jon Koon. You’ll be able to visit on the 8th and 9th from 9 am to 6 pm.

  • Diadora at Stazione Leopolda


Italian sportswear brand Diadora celebrates it’s 70 years in activity with a showcase at the Stazione Leopolda called “It Plays Something Else”. You’ll get a chance to see the brands history through the interpretation of artists such as Ducati Monroe, Maisie Cousins, Invernomuto, Gabber Eleganza, and Patrick Tuttofuoco. It opens the 9th and 10th from 11 am to 7 pm.


  • Animalia at Palazzo Pitti


It might be quite confusing that Pitti is held at the Fortezza da Basso and not Palazzo Pitti, but worry not you’ll get a chance to visit it in fashion style, because at Palazzo Pitti you’ll be seeing the works of 100 different pieces created following the idea of animals worldly and not. Don’t fret cause you can see this also after Pitti is over, it goes on until the 5th of May.

Pitti Uomo Locations



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