They are a perfect solution for those who desire to combine their spare time during holidays with a new stimulating experience. Following a precise methodology and guided by professors from the chosen field, students will experience the development of aproject specific to their interests.

Accomodation will be a singles room in a shared flat in the city centre of Florence. Linen, air conditioning and WiFi connection will be included.

Summer Courses in IED Florence:

– Fashion Events and PR

Start date: 4th July 2011 | Duration: 3 Weeks | Language: eng

Main course objective is to provide an overview on all processes involved in staging a fashion show and the required PR skills to build and co-ordinate a communication strategy.

Students develop a wide understanding of promotion in the fashion industry, fashion as a means of cultural communication, professional organization of fashion promotion and its specific language and techniques. Participants train these skills in the final event.

A Fashion Event Manager is involved in planning events such as runway shows, launch of new products or brands, store openings, corporate events. But is also trained to establish connections with consumers and fashion, accessories, style, apparel and market editors at top trade magazines, worldwide media.

– Leather Design

Start date: June 28th 2011 | Duration: 4 Weeks | Language: eng

Main objective of the course is to Teach traditional florentine leather craft techniques to enable participants to think creatively and customize their work.

The students are able to work on a variety of simple projects which could include simple bags, purses, laptop cases, iPod cases, make-up/coin purses, pencil cases, belts, purses, tablemats and coasters.

The course involves creating at least one finished piece for a capsule collection, plus a sketchbook of ideas.

– Visual Merchandising

Start date: July 4th 2011 | Duration: 3 weeks | Language: eng

Main course Objective is to provide a practical overview of visual merchandising in a fashion retail context.

Teaching its basic principles such as increasing in-store customer traffic and guiding customers to browse through merchandise placement and store layout. Lifestyle interiors and window-dressing provide the start point for students to acquire an understanding of design concepts, design skills, presentation, company branding and practical techniques, while learning practical skills, using methods and products for presentations, display compositions and consumer communication. The final project will be an installation design for a shop in central Florence.

– Graphic Design

Start date: July 11th 2011 | Duration: 3 weeks | Language: eng

The main course objective is the study of Italian graphic design history by relating it to the International scene, IT evolution and connected visual languages (web, video and multimedia design). Includes studio tours, meetings with graphic designers and case histories. Use of professional software for drawing, image management, layout, interactive presentations and animation. Participants rediscover manual skills essential to the designer’s profession: relation with objects, materials and full?scale dimensions.

For more info:

infoflorence@ied.edu – 00390552676311

Official website