You all know how much we love The Student Hotel in Florence, I mean you’ve seen our interviews their all inside of it, and for once we can write about them as well as showing it in our videos. Why now and not like when it opened? Pretty simple, first we already wrote about the opening so shame on you for not looking back and reading it, and second because they’ll be hosting the 2nd edition of the WHY festival.

why festival

WHY festival: a graphic design festival


WHY festival is a graphic design oriented gathering that promotes Generation Y graphic designers, it came about because of the scarcity in exhibitions and promotion for this art form. We couldn’t be happier that it’s a thing now, I mean finally some recognition in an extremely artsy city such as Florence. Plus keep in mind that if you’re here to study Graphic Design this might be the perfect opportunity to find some inspiration and ideas that you might’ve had some difficulties with.

The Festival will last all weekend long and will have a selection of workshops, talks, masterclasses, presentations, discussions, and exhibitions that’ll have you spending more time figuring out how to fit them all together, but we now you can do it. Plus this way you’ll have a great opportunity for networking, and that is great for your future work. The second goal of the festival is to bring about a community of creatives that’ll “use Design as a tool for effecting change, rethinking strategies and priorities, expressing desires and concerns, and discussing generational issues.” So why not join in  on the fun.

WHY Festival: the program


Anyway here is the program as presented by WHY Festival:

Saturday 10


11:00 – 19:30 Design Market

11:00 – 21:30 Exhibitions – Not Safe for women, Posterheroes 6th and 7th editions

11-13:00 – 14-16:00 Workshop1 – Studio Laura Moretti (Designer and Professor in Visual Communication, Florence) – Papercutting and folding workshop with Laura Moretti

11-13 – 14-16 Workshop2 – Giulia Seri – Fondazione Il Bisonte per lo studio dell’arte grafica (Printing school, Florence) – Linocut workshop for illustrators with Giulia Seri – Il Bisonte

14:00 – 19:00 Screenings – Design film fest

14:00 – 16:00 Free workshop – Ray Oranges: Overlooking the window (in collaboration with Moleskine)

15:00 – 18:00 Free drawing session with teachers from The Sign Academy.

16:00 – 17:00 Talks – Illo (Design studio, Turin) – Tiny Characters & Big Data: Our Work for Airbnb; Studio Laura Moretti (Designer and Professor in Visual Communication) – AIAP Women in Design contest

17:15 – 18:15 Masterclass – Federigo Gabellieri (Art Director, GQ Italia, Condé Nast) – Image makers: art director and creatives

18:30 – 19:30 Lecture – Fabio Guida (Designer, architect and activist, Turin) – Creativity as a system

19:30 – 21:30 Aperitivo with DJ set at Bike Cafe


Sunday 11


11:00 – 19:00 Design Market

11:00 – 11:40 TSH Street Art Tours

11:00 – 21:30 Exhibitions –Not Safe for women, Posterheroes 6th and 7th editions

11-13:00 – 14-16:00 Workshop3 – G Ursenna Dorati (Ergonauth) (Graphic artist & type designer, Florence) – Monogram workshop: Oh My Lettering! with Ergonauth

11:00 – 13:00 Workshop4 – Cosimo Lorenzo Pancini (zetafonts) (Art director & type designer, Florence) – Typography workshop: Go font yourself with Zetafonts

11:00 – 13:00 Portfolio Review & Student Showcase

14:00 – 19:00 Screenings – Design film fest

14:00 – 17:00 Workshop5 – Sofia Buti, Elisa Basilissi (Graphic designers, Florence) – Binding workshop: bind your self production

15:00 – 16:00 Panel discussion – Print & the city with Fabio Guida (Print Club Torino), Simone Guaita (Il Bisonte Foundation) and Concretipo (Print and design studio)

15:00 – 19:00 Calligraphy live painting by Giuseppe Tangaro & Luciano Quaranta

16:00 – 17:00 Lecture – Nazanin Rastan (Illustrator, Tehran, Iran) – VR: The future of illustration

17:00 – 18:00 Talks – Armine Shahbazyan (Illustrator, Yerevan, Armenia) – Illustration series; Sara Gironi Carnevale (Illustrator, Naples) – Editorial illustration; Elisa Basilissi (Graphic Designer, Florence) – Calimaia graphic collective

18:00 Closing of the festival


The festival program is free and open to the public!

Register for our workshops at Eventbrite!


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