17 international interns from Paris, London and Florence, participated in a week-long “Project Moda” challenge, arranged by Global Experiences International Internships, in which they had to create a fashion label and design two looks representing their host city, using just 100 Euro.
Tonight, Saturday June 30th, 2012, at 21:45, they will model their outfits on the red carpet in an open-to-the-public fashion show and after party at Club Twentyone, located at Via Cimantori 13/R, in Florence’s historic city center.
Three industry judges will decide which team captures the essence of their location best, taking: creativity, coherence, originality, design sense, marketability and style into mind. A grand prize will be awarded for the winning fashion label, and another lucky group will take home a Florentine treasure for best event street marketing.
The first 100 guests will receive a free drink of their choice with the presentation of the following flyer, which can be printed and presented at the door: