STUDENTSVILLE

Hard Rock Cafe, has opened its new headquarters in Florence in the building of the former cinema Gambrinus, Via Brunelleschi, near Piazza della Repubblica. A work in progress open selections for more than 120 boys and girls rock stars-in-training: the brightest young people will be affected by one of the most famous brand in the world to perform duties of bartender, cook, waiter and committed. The profiles will be chosen to implement the current staff. Selections will be open until March 15. Nominations are collected online to the Facebook page: www.facebook.com/hardrockcafefirenze. The opening of Hard Rock Cafe in Florence is scheduled for late May 2011.

Even back in 2011, the TRL Awards, a big event that will bring in Florence the most beloved characters from the world of music, film and television for a challenge to shots of votes that will reward the most loved by the fans!B&B near Santa CroceHotel near Santa CroceRestaurants near Santa Croce

Danza in Fiera is in Europe the only one event gathering for 4 days all dance businesses, training and artistic sectors, ranging from classical ballet to contem porary, from modern to tango, from hip hop to Latin dancing, from country to musical and from ethnic dancing to tribal and waltz.What does Danza in Fiera offer?• booths of dance apparel, fitness fashion, sport and wellness products but also areas dedicated to dance studios, dance groups and associations • shows with national and international dance performers • free classes, masterclasses with famous dancers and masters • meetings, workshops, talk shows, exhibitions all about dancing • contests and competitions • castings and auditions to become a real professional dancerGeneral Program of the Danza in Fiera 2011Opening time : Thursday 3.00 pm – 9.00 pm, Friday/Saturday 10.00 am – 9.00 pm, Sunday 10.00 am – 8 pmTickets: 1 day € 15,00, 4 days € 40,00Location : Fortezza Da BassoOfficial website : www.danzainfiera.it(article by Dotflorence staff )

Viareggio Carnival, celebrating 138 years of life and activity under the sign of a vivid tradition such as the long-established European tradition of Carnival festivals, is no doubt one of the best known events in Italy.Viareggio Carnival, which was born as a popular expression of the town soul, has been acquiring more and more since it was born, a strong tourist value and attracts every year more than one million spectators gathering to attend the magic of the great parades of big floats in papier-maché.In 2011, the usual five carnival masked parades are planned for February 20th , 27th and March 6th- 8th 13th , on the extraordinary Liberty style staging along the seaside avenues of Viareggio. Every evening, there are carnival celebrations in all of the city’s different quarters.Viareggio Carnival’s peculiarity consists in giant, allegorical papier-maché floats - the biggest ones weighing about forty tons each - and expresses nowadays the old knowledge going back to the ancient ‘trionfi’ (war-victory feastings) of the Renaissance, adhering even more to the building techniques of the big sailing ships, a pride of Viareggio traditions.Real travelling theatres - the allegorical papier-maché floats are the product of the unequalled creativity, of the extraordinary sculpture and painting skill of Viareggio ‘magicians’, and are the highest example of this popular art whose language has spread all over the world.The parades take place in a ring-like circuit 2 km. long, on the seaside avenues of Viareggio, best known as La Passeggiata.Here the floats move among the spectators, who can attend the show with no barriers, becoming in turn the protagonists of the parade.During the Carnival period, Viareggio and his Passeggiata change into a true open air Museum where people coming from all over the world meet to enjoy together.The parades also include folkloristic bands and performers with the most original masks, offering excitement, culture and tradition in a wide programme of entertainment and fun for children and adults.

In the wake of the spread of American football in Italy, ten years ago was born in the city's team of "Guelfi - Florence".A group of fans who quickly gave birth to a team, close and competitive, able to emerge in the Italian football scene.Since March, will share the season with the Serie A2 which will take the field at the stage of Viale Fanti.Like any football team, the "Guelfi" have their team of cheerleaders to support them and encourage them, the "Gigliette".

From February 4 to 13 back to the "fair of homemade chocolate" in Piazza Santa Croce.Full list of exhibitors who will alternate in the square, offering a tasty way through the world of chocolate tastings and demonstrations.During the Saturday of the festival, the "flag-wavers Florence group" will perform from 14.30; well as from the carnival that will take to the streets to form groups of students, from schools in Florence, on Saturday 4 and Sunday 5.The fair is free admission and is open daily from 10 to 22.Official website

Start today to continue until January 30, "Vintage Selection" one of the most important fairs in the fashion and gift strictly vintage.The location of the "Stazione Leopolda", over 50 exhibitors, will be confronted not only with the vintage fashion, but starting this year there will be space for conferences and workshops.Here is a small selection of events during the fair:

Dear ReadersToday we want to introduce a new website dedicated to Florence Accommodations. The website designed by Divino Villas is the natural extension of the main website of this company dedicated to Charming Hotels, Small Farm Houses and Villas in Tuscany.The website, dedicated to the Capital of Tuscany has at the moment only two sections; one for charming B&B and Small Hotels and another one for small apartments in Florence.The portal is an owner direct contact website, so customers can get in touch directly with the person who best knows the property and they can also benefit from the best price guaranteed in almost all the accommodations.We think that this website can be a very helpful resource to find nice and charming accommodations in our beautiful Florence.For more information please visit the web site: www.divino-florence.com

Once again, this coming January, Pitti Uomo will maintain the figures it has attained: over 950 brands will be showing at the Fortezza da Basso, plus 80 women’s collections at the Dogana for Pitti W, bringing the total to more than 1,000 collections presented. The fair’s role as a point of reference on the international scene is confirmed once again by the increase in the number of applications from other countries (the requests from foreign firms and brands have risen by 20% for this edition). And let’s not forget the Pitti Uomo buyers: at the last winter edition, out of a total of 30,000 visitors, 23,360 buyers came to Florence representing all the most important boutiques and departments stores in the world. And the Pitti Club, whose members include some of the most prestigious names in the world, has over 150 Italian stores and more than 550 from abroad.Top companies choose Pitti Uomo and Florence to present their collections and special projects as well as to consolidate their international strategies at the start of the season. There has been an increase in the number of companies asking to organize events inside the walls of the Fortezza, the perfect venue for expanding their promotional presence and detecting the tastes of both buyers and press. Here are some of the new features and previews for this edition: _ the Boglioli project, presenting its style as well as its first accessories collection in a special space on the Lower Level of the Main Pavilion; _ an important re-entry on the part of Hugo Boss who is bringing the premium Boss Selection line to Pitti Uomo, and will be showing in the Sala Ottagonale; _ the European launch of the new collection by Arrow – one of the american heritage brands – from the Tommy Hilfiger Group, which will be presented to the Pitti Uomo international audience. _ the event organized in cooperation with L’Uomo Vogue to celebrate the 125th anniversary of Pantofola d’Oro;